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Service Sales in Telecom billing sector Data Analysis tools shattered myths & set the perspective right.
Overview:Telecom usage billing is a sale of service. Mobiles, Internet usage, broadband usage, along various other communication services are billed to the customer depending on their usage. There are two broad-brush categories of billing — Pre-Paid & Post-Paid. Many types & categories of services are there within the two broad categories. Their usage is measured in seconds or pulses and customers pay based on that. Sales departments of various service providers invest in campaigns and advertisements and measure the sales they acquire from the customers. Meticulous accounting is the key to billing a customer and gaining the confidence and loyalty of each customer.
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https://innovationalofficesolution.com/Blog/detail/advanced-analytics-helps-global-tech-leader-save-21-million-annually-in-dispatching-and-asset-recovery
The company in the Case study:A giant service provider in telecom in Russia who has products in all possible wireless communication technology is the case we could reach out with the tool Office Solution. Their business analysts analyzed the data and they and our team in Ms. Office Solution Solutions (P) Ltd, were really amazed to find knowledge snippets that not only shattered our commonly acquired misconceptions but did really find the quantitative differential values within the different ranges, dimensions and other measures.
Experience of Office Solution:Office Solution provided the analysts with the tool and the know-how to go about with the tool. The analysts of the company had the privilege to run & familiarize themselves with various case studies, examples and ton-fro discussions. They embarked on them newly gain knowledge and within weeks they came out with startling inferences- the inferences that were not only mathematically interesting but business-wise very revealing and path-breaking.
What startled us:In this industry, the overarching fact is the revenue earned. This single fact is qualified by many dimensions starting from Line-of-Business [Pre/Post paid], category of service, call-direction, even regions, and many others. So the primary approach was to bring up a kind of comparison of the revenue earnings qualified through these dimensions. Then we found out some general tests in terms of ratios and coefficients and did the next deep level of comparison.
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